Maxim Crane Works colors 51 crane orders to support its expansion strategy.

Manitowoc cranes

In an industry that is thriving after the COVID-19 pandemic, customer needs are growing. Maxim Crane Works recognized the demand and conducted an extensive market research survey that identified the needs of customers today and in the future.

To meet this need, Maxim Crane Works purchased 51 Grove cranes from Manitowoc – including larger rough-terrain cranes and all-terrain cranes. The purchase will help strengthen the company’s fleet in multiple locations across the country, including seven newly opened Maxim locations.

“We evaluated each category of our current rental fleet and analyzed research data and conversations with our customers to determine which cranes they would need in the next five years to meet their lifting needs,” said Bryan Carlisle, CEO of Maxim. “Based on the data, we believed that the combination of Grove’s large RT cranes and AT cranes would allow us to maximize our uptime, increase our ‘rental readiness’ and have the most versatile equipment for the entire Maxim footprint to provide. ”

In response to the study, the company purchased a combination of the GRT8100, GRT8120, GRT9165, GMK5150L, ​​GMK5250XL-1, and GMK6300L.

Maxim receives the first batch of Grove cranes with the expectation to receive the entire order in the next 12 to 24 months. The company has also placed a separate order for two Manitowoc MCL650 crawler cranes, which will be delivered in 2021.

“We are confident that by adding these new units along with our existing fleet and presence, Maxim Crane will enable Maxim Crane to continuously evolve and support our ever-changing customer needs,” said Carlisle. “Our company is focused on continuous improvement and future-oriented visions to ensure we are able to support the customers we have today as well as the future needs of industrial, renewable energy and infrastructure expansion in the US.”

Information provided by Manitowoc Company, Inc. and edited by Chantal Zimmermann.