Freight forwarders are inundated with many ways to find cargo. You can use traditional brokers, digital brokers, freight boards, or contact shippers directly to get the freight you need, fill trucks, and keep drivers moving. With all of these options available, freight forwarders need to weigh the pros and cons in order to make the best decisions for their business.

Working with traditional brokers – and to some extent digital brokers – can mean constant negotiation with an agent with varying degrees of success and communication. Freight panels can also be hit or missed, requiring carriers to call or email to deal with a broker. Freight booked on billsards are often “problem loads” – loads for which brokers either have no carriers pre-lined up, or aisles and / or cargo that their core hauliers do not want to move (for whatever reason). Going directly to a shipper helps the carrier, but this is not always the easiest option as shippers typically try to limit the number of carriers they have on board, qualify, and manage for their operations.

Now there is another option: Loadshop is the digital freight market that helps shippers fill their trucks – and keep their trucks full – while solving several important problems at the same time.

First, the senders set their own prices with Loadshop. This way, the freight forwarder knows that he has complete transparency about what the shipper is willing to pay without having to negotiate the best possible rate with a broker. With complete transparency of the transaction, freight forwarders can make the best financial decisions for their needs. Typically, it also means shippers get a better rate without someone else (like a broker) taking a bite out of the middle, while shippers also benefit from negotiating with shippers directly.

Loadshop is also very easy to use for freight forwarders. As soon as you have discovered a load on the platform, you can book it quickly with just a few clicks of the mouse. The cargo then arrives immediately from the marketplace and a notification is sent to both the carrier and the shipper. This puts the freight forwarder in direct contact with the shipper, creating new efficiency gains while building new relationships.

These benefits combine to create a great user experience.

“When a load is still visible in [Loadshop]We can confidently know that the time we spent covering this burden will not be in a rush, “said Amy Fink of Mercer Transportation.” We love real-time freight availability and believe this has been a driving factor in our success this year. We are guaranteed that our time will be spent efficiently covering the freight [Loadshop]. “

This also makes it easier for the carrier to move more cargo for the sender. Loadshop was built on this mutually beneficial cycle to create, facilitate and execute freight for both shippers and carriers with complete transparency on both sides.

However, efficiency is not just about knowing that the loads in the load shop are good and that the sender is direct. Loadshop helps keep the carriers informed via email when the cargo meets their needs without tying them to an app or website.

As Fink said, “Receiving text and email favorites the second our favorite lanes are cleared is very helpful.”

This keeps the carrier informed of freight that fits their network. Shippers also know that all carriers who have expressed an interest in this lane see their cargo with an equal chance of serving it – not just those selected by a broker or an algorithm developed by a broker.

Loadshop is a growing digital freight market that continues to expand its capabilities while promoting efficiency and transparency for shippers and freight forwarders. Loadshop makes it easier for shippers to keep their networks full and move cargo, and helps shippers to do their daily business with reduced friction and costs.

To find out more about what Loadshop can offer your business, visit

Image obtained from Pixabay

The previous article was written by one of our external contributors. It does not reflect Benzinga’s opinion and has not been edited.