A former truck driver and his telemarketer brother decided to build their multi-million dollar gift shop, which sold a basket every 20 seconds in December.
Nick and Rory Boyle founded Hampers with Bite more than a decade ago and have grown steadily ever since. They made 2020 their biggest year with clients by focusing on helping people connect with longer periods of bans.
The Victoria-based brothers also turned their success last year into a way to help their community, donating 1,000 obstacles to the front lines, 10,000 food to nonprofits to help hunger and 20,000 hot meals to disadvantaged children.
Brothers Nick (left picture) and Rory Boyle (right picture) made 2020 a surprisingly successful year for their Victorian company despite strict bans
The duo said they had chosen to relocate their business to focus on what people would want in months when they couldn’t travel or visit friends and family
Rory Boyle, half of the duo with a telemarketing background, credits their impressive year with a “pivotal point” for the business in 2020 thanks to their strategic sales instincts.
“We analyzed everything we’ve sold across the company and thought about what people want in this new environment,” he said.
Developing their new ranges as their home state was slammed into strict fourth-tier bans for much of the year, however, was not without challenges.
The father of three explained that one of the keys to their success is working remotely, which is much more difficult for the employees who physically pack orders than for the front office workers.
“Our warehouse was forced to operate at reduced capacity while we had insane demand … It’s not the worst position we’ve been in,” added former truck driver Nick.
The relocation also helped them grow the philanthropic side of the business by developing new barriers that focused on Australian businesses hit by drought, bushfires and Covid.
Their Support Aussie Businesses Range brings money back to these communities by buying local products and bringing them to a wider audience.
Nick (pictured in the company’s warehouse) and Rory also managed to raise an impressive amount of support for frontline workers and disadvantaged children affected by Covid lockdowns in 2020
The business model focuses on luxury and little-known but high-quality products – with an emphasis on showcasing Australian companies
Have you also previously designed barriers specifically for certain charities like RU OK? and Koala Kids, whose proceeds go directly to the causes.
Truck driver Nick, with his logistical background, came up with the original concept for the gift basket company in 2004 and noticed a void in the market for luxury disabilities.
Her first sales involved searching through phone books and calling companies spending extra cash on celebrity deals – and asking them if they got Christmas presents for their customers.
In the first few years you worked in Nick’s house, making use of his freight logistics contacts. Eventually they moved to an office and warehouse in suburban Melbourne and started hiring staff.
In December, they sold a basket every 20 seconds, which is a new sales record for the gift basket company founded in 2004
The temporary closure of state lines was undoubtedly a factor in their growth in 2020 – Australians could not visit each other and send gifts – but the brothers’ business prowess in reading the market had already made them the main barrier provider for the country .
And since the brothers really enjoy what they do – Nick likes sourcing obscure quality products from suppliers, while Rory likes the business strategy aspect – the company is expected to continue growing for the next decade, helping the Australian communities along with it .